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Mutual Linking Agreement
The exchange of links (sometimes known as reciprocal links) between websites is an opportunity to offer each others services or content to their website users. It can also help increase the ranking of the website on many of the internet search engines.

This mutual linking agreement sets out the terms by which two websites choose to link to each other. It has clauses covering the following:

- type and location of hyperlinks
- protection of intellectual property rights
- data protection
- warranties
- indemnity and limitations of liability
- term of agreement and termination procedure
- confidentiality

This agreement assumes the two websites will agree to have reciprocal links to each other.
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Privacy Statement
If you collect data or information about the users of your website, you should publish an easily accessible statement on your website about the way you collect and use data about them.

You must also register with the Data Protection authorities. Clearly your data collection and use of customer information should comply with your Privacy Statement, as well as your statement to the Information Commissioner.

You might also wish to publish a machine readable privacy policy (known as P3P) on your website, which will make it more accessible if you rely on cookies for website operations. You can find more information at the W3C.

If you take all these steps, and ensure continuing compliance, you will have done much to assure your customers of your commitment to their privacy.

Our privacy statement includes clauses covering the following points:

- information you collect
- how you handle the information
- how you secure the information
- use of cookies
- credit card approval
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